01.04.25 - 27.04.25

What is behind the metaphorical, semi-interactive DZHUS window?

Founded in 2010 in Kyiv, DZHUS is internationally known for its genderfluid multi-purpose outfits, made of cruelty-free materials. The sustainable
innovationhelpscreate a versatile wardrobe from a few transformable items. Irina Dzhus ‘translates patterns into patterns’ inher cathartic wearable art.
DZHUS shows at Fashion and Design Weeks in Paris, and Milan, collaborates with The Hunger Games and Star Trek Discovery. Relocated to the EU as the 
warbegan, DZHUS donates 30% of its profit to Ukrainian animal shelters.

DZHUS’ SS25 “ANTICON” concept presents a metamodernist version of theLast Supper mystery. The collection speculates on the ‘Utopia codes’ 
generated by humanity in aspiration to program happiness. Irina Dzhus ironises about the mankind’s conventionalism as she pays tribute to encoding 
systems, from spirituality to commodity. She desaturates the rainbow, replacing colours with abbreviations, while a splash of pigments from the white 
garments’ insidebrings a life-asserting message.Frustratedabout the society’sdualism towards animals, the artist spices iconographic zoomorphism with
‘pet afterlife’ caricatures. DZHUS suggest exploiting the civilisation’s semantics database to navigate a subjective idyll: any sign, term or notion can serve 
as a coping strategy for existential dilemmas: a vector to ‘self-settlement’. At that point, the brand incorporates wearability into homeware objects. As 
social self-consumerism is traced to gastronomic sacraments, a series of ensembles is inspired by table setting. As she refers to Gnosticism, Kabbalah, 
Judaism, and Christianity, Irina Dzhus believes: whichever conventional system chosen to refer to is relevant as long as it showsa way out of desperation.

The window installation is equally remarkable from the interior: come discover the majestic arc, hand-sculpted from dozens of preloved garments. They 
challenge gravitation ‘drying out’upside down,as ifupon asupernatural laundry.

Brand: DZHUS @dzhus.conceptual.wear
Creative direction, set design: Irina Dzhus @irina.dzhus
Production: Irina Dzhus, Oleh Shypkov @olegshypkov, Maciej Kowalewski @maciek.kowalewski, Mariia Horbenko @mariia_horbenko, volunteers        Organisational support: OTOTO Foundation @ototo.art.foundation                              Text: Irina Dzhus