Femifiga is a project centered around reclaiming pleasure and sensuality. It aims to fulfill the desire for pleasure and beauty while supporting the development of a sensual relationship with one's own body. In many cultures, the fig holds dual meanings. On one hand, it symbolizes fertility, prosperity, and happiness, while on the other, it is associated with vulgarity, impurity, and danger. This ambiguity fits perfectly with Femifiga’s guiding principle.