The brand was founded in 2021 in Belarus by artist and emerging designer Tasha Katsuba. By that time, Tasha had already created several clothing collections, many of which were custom-made and continued her artistic practice.

Key features of the brand:

Focus on Form: The emphasis is on form rather than color. The primary colors used are black and white.

Eco-Friendliness: Many pieces are created from old or second-hand materials, highlighting the brand's commitment to environmental responsibility.

Artistic Approach: Each outfit is seen as a distinct character or unique piece of art. Some pieces may not be practical for everyday wear but are designed to express the designer's thoughts and emotions.

Uniqueness: Every item is handcrafted, with many pieces being one-of-a-kind, making them truly unique.