MÆD

“MÆD. IS ABOUT FREEDOM. WE REALIZED THAT EVERYONE BUILDS THEIR APPEARANCE AS THEY WANT TO. THEY TRANSFER THE IDEA FROM INSIDE TO OUTSIDE SHOWING THE REAL SOUL OF THEM. AND EVERY SOUL IN THIS CASE IS UNIQUE AND AT THE SAME MOMENT MULTI-FACETED. IT’S MÆD. “ [ILIA MÆD.]

THE DIRECT SEMANTICS OF [MAD] LIES IN OUR BRAND . SUCH MEANING INCLUDES AMBIVALENCE: THE MADNESS OF THE PERSONALITY, ITS BIFURCATION, ITS VARIABILITY. THAT IS REFLECTED IN THE BRAND - VARIABILITY, DUPLICITY. FROM LARGE, AGENDER AND FREE CUT TO A SLINKY, EXAGGERATED SEX. AND REVERSE.